FEATUREDWORK
ClashterPieces
Clash Royale
ClashterPieces
Clash Royale
Roof Studio partnered with Supercell to create ClashterPieces, a 3-part animated series transforming real Clash Royale player stories into 30-second narrative shorts. Each film explores a distinct visual style, from cinematic storytelling to handcrafted textures and classic rubberhose animation, bringing iconic gameplay moments to life through a wide range of creative approaches. The series blends craft, humor, and emotional storytelling, creating a strong connection with the Clash Royale community and reaching millions of viewers across official channels.
Be Seen By The Best Eyes
The Art Directors Club
Be Seen By The Best Eyes
The Art Directors Club
In a landscape saturated with attention, visibility has become easy — and often meaningless. Likes and views accumulate, but rarely translate into true recognition. We set out to reframe what it means to be seen.
We developed a series of surreal animated films that explore the gap between superficial validation and meaningful acknowledgment. Through humor, absurdity, and bold visual language, each piece questions who’s really watching.
“Be Seen by the Best Eyes” becomes the core idea — a metaphor for the ADC Awards jury: voices that don’t just see great work, but define and elevate it. In a world where everything is visible, we focused on what matters most: who is looking.
The New Yorker 100
The New Yorker
The New Yorker 100
The New Yorker
The New Yorker marked its centenary with a first-ever video campaign, a stunning visual journey through 100 years of iconic covers.
A captivating animated film celebrates the 100th anniversary of The New Yorker, encapsulating the magazine’s enduring insights into literature, art, culture, and current events. Turning the pages of history one iconic cover at a time, the film paints a sweeping portrait of The New Yorker’s unmistakable imprint on the world.
Each cover is a time capsule. Watching them in sequence is like watching history unfold — with art as the lens. An experimental, meticulous, and creatively unforgettable tribute to storytelling and illustration, honoring the artists, editors, and visionaries who’ve shaped not just The New Yorker, but our cultural memory itself.
The team approached the film with more than 5,000 New Yorker covers to work with. Rather than relying on traditional storyboarding, they embraced a more experimental approach to narrative flow, exploring the thematic and tonal links between each cover.
Through continuous testing, we played with composition, positioning, scale, and transitions to bring the right level of dynamism to the script-driven piece.
We had a blast exploring unique ways of pairing the anchor covers with the various beats and themes expressed in the script. With each visual we chose, the emotional match had to be there, and connect to the core of what The New Yorker is.
Sunny
Project
Sunny
Project
This project tells the stories of three individuals living with ulcerative colitis (UC), each portrayed through a distinct visual style that reflects their unique personalities and journeys. The challenge was to balance authenticity with an uplifting tone, making the topic accessible and encouraging open conversations. With tight deadlines and multiple artistic directions, the Roof team pushed creative and technical boundaries to deliver a compelling piece that fosters awareness and dialogue.
Villains Against Evil
NCAC
Good Karma By The Pint
New York Blood Center
Good Karma By The Pint
New York Blood Center
Building something unique for a good cause is truly rewarding. The film unfolds on a warm, sunny evening beneath a serene blue sky dotted with a few clouds. The gentle sunlight captures the warmth of our message, beautifully complementing the heartfelt jingle that guides our story.
Adopting a charming Claymation style reminiscent of classic stop-motion animation, each character was meticulously designed to embody the charm of clay figures, adding a unique, handmade quality to the film. By blending modern CGI techniques with the timeless appeal of stop-motion aesthetics, we crafted an immersive world that deeply resonated with global audiences. This project not only tested our creative and technical skills but also highlighted the transformative power of storytelling in inspiring positive societal change.
A New Kind Of Soda
Olipop
A New Kind Of Soda
Olipop
This groundbreaking 2D film introduces Olipop soda, marking a shift in the beverage industry away from sugary, unhealthy sodas.
The film starts by highlighting the health risks of traditional sodas and then presents Olipop as an innovative alternative. Using vibrant visuals, it showcases Olipop’s unique qualities: a sparkling prebiotic tonic made with natural fruit juices, botanicals, and prebiotic fibers that support gut health.
Each sip of Olipop is both delightful and beneficial for your gut, promoting healthier drinking choices. This film is about more than enjoying a tasty beverage; it’s about embracing a healthier lifestyle with every sip.
A Beautiful Sight
Vabysmo
A Beautiful Sight
Vabysmo
“A Beautiful Sight” is a heartwarming two-minute-long animated film that depicts the journey of a mother and son through several decades. The story is primarily told from the son's perspective, showcasing his development from infancy to his professional career, with his mother as the central figure. The film aims to honor and appreciate the love and support of all mothers, and we are thrilled to bring this relatable story to life through our unique craft and style!
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