Sunny
Project
- Client Project
- Industry Healthcare
- Year 2025
- Technique 2D
This project tells the stories of three individuals living with ulcerative colitis (UC), each portrayed through a distinct visual style that reflects their unique personalities and journeys. The challenge was to balance authenticity with an uplifting tone, making the topic accessible and encouraging open conversations. With tight deadlines and multiple artistic directions, the Roof team pushed creative and technical boundaries to deliver a compelling piece that fosters awareness and dialogue.
Behind the scenes
STYLEFRAMES — SUNNY
STYLEFRAMES — GRADY
STYLEFRAMES — KIM
CHARACTERS
SCENE 01
SCENE 02
STORYBOARDS
Credits
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Creative Director
Guto Terni, Vinicius Costa, Lucas Camargo
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Director
Bruna Imai
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EXECUTIVE PRODUCER
Fernanda Curi
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LINE PRODUCER
Patrizia Fanganiello
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HEAD PRODUCER
Marcio Lovato
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PRODUCER
Vivi Torre
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PRODUCER ASSISTANT
Gabi Viseu, Bruno Lovato
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ART DIRECTION
Bruna Imai
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MUSIC
Combustion Studio
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SOUND DESIGN & MIXER
Mandril
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EDITOR
Julio Deckes
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EDITOR ASSISTANT
Lucas Garcia
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STORYBOARD
Bruna Imai, Vencys Lao, Che Marchetti
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DESIGN
Janice Chang, João Lavieri, Clémence Thune, Vencys Lao, Thiago Biazzoto, Paula Cruz, Pedro Jones Lucas Sales, Kevin Kim, Fernando Molina, Guilherme Lascasas, Lufe Santos, Thais Emily, Julia Accorsi, Natalia Veras
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ANIMATION DIRECTOR
Bruno Ferrari
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ANIMATION
Adelir Boeira, Amanda Belo, Andrei Mallman, Bárbara Nozari, Bruno Tedesco, Bruno Curcino, Caique Moretto, Fernando Rangel, Guma Nutinski, Juliana Gouvêa, Louise Bonne, Sergio Filho
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CGI COMPOSITING
Mindblown Lab