Good Karma By The Pint

New York Blood Center

  •
  • Client New York Blood Center
  • Industry Non-profit
  • Year 2024
  • Technique 2D

Building something unique for a good cause is truly rewarding. The film unfolds on a warm, sunny evening beneath a serene blue sky dotted with a few clouds. The gentle sunlight captures the warmth of our message, beautifully complementing the heartfelt jingle that guides our story.

Adopting a charming Claymation style reminiscent of classic stop-motion animation, each character was meticulously designed to embody the charm of clay figures, adding a unique, handmade quality to the film. By blending modern CGI techniques with the timeless appeal of stop-motion aesthetics, we crafted an immersive world that deeply resonated with global audiences. This project not only tested our creative and technical skills but also highlighted the transformative power of storytelling in inspiring positive societal change.

SCREEN GALLERY

Behind the scenes

Composition/Animation Process

KEYFRAME

CHARACTERS

ENVIRONMENTS

PROPS

AWARDS

  • 2025 Healthcare Advertising Awards 2 Gold, 1 Bronze, 1 Best of Show
  • 2025 ADDY Awards (American Advertising Awards) 5 Silver

Credits

  • PRODUCTION

    Roof Studio

  • CREATIVE DIRECTOR

    Guto Terni, Vinicius Costa, Lucas Camargo

  • DIRECTOR

    Kawe de Sá

  • ART DIRECTION

    Lucas Camargo

  • EXECUTIVE PRODUCER

    Fernanda Curi

  • 3D SUPERVISOR

    Gus Rodrigues

  • PRODUCTION MANAGER

    Jhonatan Luiz

  • LINE PRODUCER

    Fernanda Fraiz

  • PIPELINE CGI

    Carlos Hallan

  • CONCEPT ARTISTS

    Diego Barcelos, João Lavieri, Patrícia Sonoda, Guilherme Lascasas, Murilo Justiniano, Alisson Ricardo

  • ENVIRONMENT MODELING

    Adam Pierre, David Carvalho, Danilo Silva, Doug Silva, Ismael Marquez, Pedro Brigagão, Marcus Sidonio, Natan Ernani, Raphael Baum

  • CHARACTERS MODELING

    Alexandre Corbini, André Hamada Kikumoto, Brendon Souza, David Carvalho, Edu Souza, Gabriel Acácio, Gabriel Oliveira, Guilherme Luis Coban, João Bueno, Karina Bastos, Matheus Lima, Maycon Lopes, Natan Ernani, Rhenan Fidelis, Ricardo Viana, Tamires Raymundo

  • LEADS LOOKDEV

    Marinho Silva, Tiago Mesquita

  • CHARACTER LOOKDEV ARTISTS

    Bruno Henrique Peres, Bruno Macedo, Jiovana Santos, Julio Bonfante, Marcos Moraes, Morgana Galvan, Pietro Bernardi, Victor Trovato, William Silva

  • ENVIRONMENT LOOKDEV ARTISTS

    Bruno Henrique Peres, Bruno Macedo, Julio Bonfante, Pedro Henrique Placido, Pietro Bernardi, Marcos Moraes

  • LEAD LIGHTING

    Marinho Silva

  • LIGHTING ARTISTS

    Guilherme Cazarine, Lauréline Grandin, Letícia Pires, William Silva

  • CHARACTER RIGGING LEAD

    Thiago Valentim

  • CHARACTER RIGGING

    Douglas Fusinato, Gabriel Nakata, Guga Pixel, Marcos Leite, Tamires Garcia

  • LAYOUT SUPERVISOR

    Kawê de Sá

  • LAYOUT ARTIST

    Diego Milanski

  • LEAD ANIMATION

    Christian Weckl

  • ANIMATORS

    Caio Nunes, Guilherme Gazzoni, Hannry Pschera, Igor Copelli, Jonas Silva, Jonathan Souza, Jorge Zagatto, Leo Targino, Marcos Elias, Marcus Carvalho, Michael Carlos, Ronaldo Brito, Vini Ribeiro

  • 3D MOTION GRAPHICS

    Everton Rios

  • LEAD ASSEMBLY

    Doug Silva

  • ASSEMBLY AND RENDER

    Danilo Silva, Diego Milanski

  • VFX ASSEMBLY

    Lobão

  • COMPOSITION LEAD

    Rafael Chiavegatti

  • COMPOSITORS

    Alê Camargo, Gustavo Pinheiro, Marco Silva, Ralph Reinle

  • STILL COMPOSITORS

    Aline Freitas, Lucas Farizatto

  • MUSIC

    Tonal Chaos

  • FOUNDER/EP

    Marc Aaron Jacobs

  • MUSIC

    Jason Miller

  • VOCALS

    Devyn Rush

  • SOUND DESIGN/MIX

    Eric Berdon

View all work
LET'S CREATE SOMETHING TOGETHER

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