Ridgeline & CRV
Honda
- Client Honda
- Industry Retail & Ecommerce
- Year 2017
- Technique VFX
HONDA RIDGELINE - TRUCK ANATOMY
“It is not everyday that you can cut a truck in half and do a cool car demo!”
We worked on this Honda demo commercial showcasing the anatomy of the new Honda Ridgeline truck. This film was shot live action with lots of CGI. It was a heavy visual effects production whose aim was to entertain while informing. We were thrilled to make such a technical film, which is normally outside our wheelhouse and to see the awesome team at RPA come up with all the technologically relevant creative was inspiring.
HONDA CRV
“This is not a standard car demo, this film uses lots of smart moves to seamlessly connect parts from CGI to live footage.”
We worked on this second Honda Demo film where we did a lot of seamless unexpected transitions throughout. They go from optical illusions to actual moments where the CG car merges into real live car footage. We put a lot of attention on the small details and every angle and move is planned to function with ease and grace.
SCREEN GALLERY
Behind the scenes
HONDA CRV
HONDA RIDGELINE
Credits
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AGENCY
RPA
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CLIENT
Honda
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DIRECTOR
Guto Terni
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EXECUTIVE PRODUCER
Crystal Campbell
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PREVIZ
Henning Ko
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ANIMATION
Guto Terni, Lucas Ribeiro, Athos Sampaio, Aaron Kemnitzer, Heber Conde
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MODELING
Todd Daniele
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COMPOSITING
Carl Mok, Tim Regan, Manu Gaulot, Renato Carone, Guilherme Ferreirinha, Marcelo Bortolini
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VISUAL EFFECTS
Alejandro Echeverry, Reinaldo Furegato
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LIGHTING/RENDERING
Guto Terni, Shane O'Hara, Joe Nguyen, Henrique Campanha, Leonardo Vieira, Arthur Vieira, Pedro Kobuti
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Matte painting
Estevao Chromiec
