Goers Will Go
Conoco
- Client Conoco
- Industry Retail & Ecommerce
- Year 2022
- Technique 3D
Goers Will Go
Conoco approached us to create a series of films for their new campaign, Choose Go. Each film would feature the journey of a "Goer" going around on their adventures and never willing to stop. We got excited to create this world and build unique ways to make these characters go around.
The films were designed to be quick fun pills, packed with movement and creative ideas, we wanted to make unexpected movements with the scenarios, and infuse a mechanical way to convey movement, almost like engines running, so for each scene, we elevated how the backgrounds would be part of that movement story, breaking the planes and perspectives to work with the camera in an unusual way.
The campaign turned out to look so fun and fresh, you won't wanna miss these Goers and their adventures to be always on the go.
SCREEN GALLERY
AWARDS
- 2024 Collision Awards Silver
Behind the scenes
CHARACTERS
STYLEFRAME 01
STYLEFRAME 02
Credits
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DIRECTOR
Lucas Camargo
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CREATIVE DIRECTORS
Guto Terni, Vinicius Costa
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EXECUTIVE PRODUCER
Marcus Lansdell
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HEAD PRODUCER
Marcio Lovato
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CGI TECH DIRECTOR
Heber Conde, Wallan Oliveira
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LEAD 3D
Alexandre Eschenbach
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STORYBOARD
Paulo Crumbin
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3D LAYOUT
Lucas Ribeiro
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3D MODEL
Alexander Martins, Alexandre Taveira, Alex Ruiz, Danilo Geradr, Douglas Giarletti, Geison Araujo, Leandro Wagner, Lucas Lira, Marcelo Souza, Miguel Alves Giffu, Ricardo Viana
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RIGG
Danilo Piheiro
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LOOKDEV AND LIGHT
Adam Pierre, Cristiano Porfirio, Josemar Queiroz, Marcelo Vaz, Marcos Moraes, Pedro Henrique Placido Silva, Willian Silva
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GROOM
Josemar Queiroz
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ANIMATION AND ANIMATION SUPERVISION
Francisco Catão
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ANIMATION
Rodrigo Dutra, Marcio Kakuno, Anne Pagno
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SIMULAÇÃO
Gabriel Marcondes, Alexandre Canário, Heber Conde
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COMPOSITION
Jorge Pereira
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DELIVERIES
Fabio Mota
