MTV Miaw 2023
MTV
- Client MTV
- Industry Entertaiment
- Year 2023
- Technique Artificial Intelligence
We were approached by MTV to craft a fresh visual identity for the most important event in Latin America, MTV MIAW 2023, where we commemorate the standout moments of pop culture encompassing music, entertainment, and the digital realm.
Our protagonist is a cat that makes appearances in various forms: from pop-ups and chat interactions to generating cat-themed content for award categories and bumpers. This feline companion adds a playful and entertaining dimension to the project, highlighting the seamless integration of AI and humans, ops... animals. It's important to have a user operating this futuristic AI system, and this cat embodies a surreal level of imagination that surprises everyone.
SCREEN GALLERY
AWARDS
- 2023 GEMA Awards Gold
Behind the scenes
PROCESS
CATS
Credits
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CLIENT
MTV/Paramount
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CREATIVE DIRECTOR
Guto Terni, Vinicius Costa, Guilherme Ferreirinha
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DIRECTOR
Guilherme Ferreirinha
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EXECUTIVE PRODUCER
Fernanda Curi
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PRODUCER
Patrizia Fanganiello
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AI LEAD
Guilherme Ferreirinha
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AI PROMPTER
Guilherme Ferreirinha, Pedro Kobuti
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DESIGN
Maria Fernanda Puppi, Thiago Biazzoto, Sergio Filho
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MOTION DESIGN
Sergio Filho, Pedro Kobuti, Larissa Garcia
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TOOLKIT
Pedro Kobuti
