Isolation
INSMED
- Client INSMED
- Industry Healthcare
- Year 2021
- Technique 2D
Area 23 approached us with a unique concept that would be an homage to the golden years of traditional animation. The goal was to increase the awareness of a disease with a common symptom that scares people away but is actually non-infectious and important to diagnose. We loved the challenge immediately especially considering that this style was an inspiration to us all of us and that unfortunately is no longer that popular. We were thrilled to imagine ourselves, even if just for a second, in another era doing what we do best!
SCREEN GALLERY
Behind the scenes
STYLEFRAME
CHARACTERS
Credits
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CLIENT
INSMED
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PRODUCTION COMPANY
Roof Studio
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DIRECTOR
Roof studio
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CREATIVE DIRECTORS
Lucas Camargo, Humberto Avelar, Guto Terni, Vinicius Costa
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EXECUTIVE PRODUCTION
Marcus Lansdell
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HEAD OF PRODUCTION
Vanderlei Santana
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ANIMATION LEAD
Humberto Avelar
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ANIMATION
Hugo Takahashi, Evanildo Santos, Jefferson Bastida, Francisco Tadeu, Siddhartha Ahearne, Walter Junior
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STORY BOARD
Humberto Avelar
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SET DESIGN
Catun Studio
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CHARACTER DESIGN
Lucas Camargo
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CHARACTER EXPLORATIONS
Sidney Meireles, Marcos Llussa, Humberto Avelar, Ana Carolina Oda, Diego Cardoso
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CHARACTER SUPERVISOR
Augusto "Gil" Borges
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CLEAN-UP & COLOR
Animatic Studio
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COMPOSITING
Guilherme Ferreirinha
